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Every story has a beginning. Ours began with a difficult moment that shaped the path of Carlos Soler, founder of the hotel chain. At the age of 11, the loss of his father forced him to grow up early and earn his own way in life, leading him to make a decision that would stay with him forever: to move forward and build his own future.
His first steps were as a bell boy at a five-star hotel in Córdoba. There, he discovered his vocation for service, the importance of being attentive and taking care of every detail, and the significance of making every guest feel truly welcome. Over time, he continued to grow within the tourism industry, always guided by one clear idea: to keep growing.
At 25, he founded RolSol Tourism Wholesaler, stepping to the other side of the counter and understanding tourism through real experience and close personal connection. To sustain that growth, he trained as an accountant, adding planning and professionalism to his vision.
In 2016, Soler Hotels began with the opening of its first apart hotel in Marcos Juárez, Córdoba. Since then, the chain has expanded to Villa Carlos Paz, Ushuaia, Bariloche, Mendoza, Salta, and El Calafate.
Today, every hotel shares the same essence: making each guest feel at home.
Soler Hotels is a story built by people, for people.
Take advantage of our exclusive deals and make your next stay more comfortable and affordable. At Soler Hoteles, we design special discounts for every type of traveler: couples' getaways, family trips, work stays, or vacations with friends. Discover how to enjoy more and spend less in the best destinations in Argentina, all year round.
We strive to make every experience unique and memorable. Whether it's a getaway to connect with nature, a business trip, or a family vacation, we invite you to relax, explore, and create special moments. Because traveling is much more than just arriving: it's about experiencing new stories.